AI-Powered Growth · Smarter Acquisition · Intelligent Monetization · Deep Analytics
9+ years scaling mobile apps and games across the full funnel - user acquisition, GTM strategy, subscription monetization, retention strategy, and data-driven analytics. Driving DAU/MAU growth, ARPU optimization, and AI-powered publishing at scale. Led growth at MadOverGames, Junglee Games, BYJU'S & YOOZOO. 60M+ organic installs. 500K+ pre-registrations. 1000+ A/B tests.
I'm a Growth & Marketing Leader with 9+ years of experience driving full-funnel growth through data-driven performance marketing, ASO & organic strategy, revenue and product strategy, and creative experimentation.
I've led growth at MadOverGames, consulted for Tamatem Games across MENA, scaled installs at Junglee Games & BYJU'S, and managed a $500K UA budget at YOOZOO GAMES.
My approach blends analytics, product thinking, and creative execution. Specialized in subscription strategy, DAU/MAU growth, ARPU/ARPPU optimization, and deploying AI agents for growth automation. I actively leverage AI tools - ChatGPT, Ideogram, Veo - for creative generation and rapid experimentation.
Full-funnel user acquisition across Google, Meta, Apple Search Ads, and ad networks. ASO keyword strategy, store localization, CSL optimization, and organic growth - consistently achieving top rankings and 30-50% install uplifts.
End-to-end monetization architecture - from IAP pricing and bundle design to ad revenue integration and LiveOps event planning. Product and go-to-market strategy across gaming, edtech, and consumer apps.
Data-first decision making across the full growth stack. Tracking CPI, ROAS, retention, LTV, and conversion funnels through Firebase, AppsFlyer, Mixpanel, and custom dashboards. 1000+ A/B tests run across career.
I don't just use AI tools - I build AI into the growth workflow. From creative production to keyword research to predictive analysis, AI accelerates every stage of the funnel.
Using Ideogram, Veo, and ChatGPT to generate high-volume ad creative variants - icon concepts, store screenshots, video ad storyboards - cutting creative production time by 70% while enabling rapid A/B testing across formats.
Leveraging LLMs to generate localized store metadata across 10+ languages, identify long-tail keyword clusters, and write A/B-test-ready titles and descriptions - with semantic analysis to outrank competitors on intent-driven terms.
Using AI to analyse player behaviour patterns and predict optimal LiveOps event timing, reward structures, and re-engagement trigger points - enabling personalised campaigns that lift D7 and D30 retention without increasing UA spend.
Applying AI-native campaign types (Google UAC, Meta Advantage+) combined with custom audience signals to reduce CPI while maximising ROAS. Using LLM-assisted creative briefs to feed algorithm-friendly ad sets that learn faster.
Using ChatGPT and AI-assisted dashboards to synthesise data from Firebase, AppsFlyer, and Play Console into actionable weekly insights - identifying cohort anomalies, churn signals, and conversion bottlenecks faster than manual analysis.
Building rapid concept prototypes using AI-generated visuals and copy to run marketability tests before full production - validating game mechanics, store page concepts, and UA angles in days instead of weeks.
Building and deploying AI agents to automate growth tasks - automated ASO monitoring, keyword rank tracking, competitor benchmarking, creative variant generation, and daily KPI reporting - reducing manual overhead by 60% and accelerating decision cycles.
Using predictive AI models to identify optimal paywall placement, subscription pricing tiers, and trial-to-paid conversion triggers - driving DAU/MAU engagement loops that improve ARPU, reduce churn, and maximize LTV across subscription and IAP revenue streams.
AI-driven growth, monetization, and product scaling - built for global impact.